The importance of both internal and external context in the selection of business practices has been emphasised in many recent studies in the High Performance Work Systems (HPWS) area. The researcher also looks for online marketing's impact on customer conversion, retention, and real-time service. The researcher can research the impact of SME skilled development and training programs to grow SME start-ups in remote areas. The findings of the research highlight multiple challenges of SME start-ups that's why researchers can identify the prospect and problems of the SME business in the Bangladesh context. This study reflects the use of digital platforms to attract customers, therefore further research can be investigated the benefits of a specific digital platform for SME start-ups. According to the findings of the research, the researcher can further research online marketing's impact on B2B relationship development in the context of Bangladesh. iii | Page Finally, the researcher finds out that online marketing impacts the growth of sales, customer conversation, and real-time service and influence purchasing decision of SME start-ups at a moderate level. The study highlights some challenges to adopting online marketing in SME start-ups like consumption of a lot of time, Cybercrime issues, Fraudulent activity, Capital problems, constantly bringing new strategies, miscommunication, technical and skilled people scarcity, trust issues and challenges of reaching the right target audience. The finding of the research show that respondent agrees that online marketing is a competitive weapon for the SME start-ups sector, people are agreeing with online marketing facilitate the customer to know the new business, and currently, newly formed SMEs has a high opportunity to integrate online marketing for brand development. The findings of the research reflect that online marketing improves customer satisfaction at a moderate level, loyalty at a great level and customer retention at a moderate level and all these things help an organization to improve customer relationship management to great extent. The data will be analysed with both statistical tools and also thematic analysis for the qualitative data. The total population was 500 and the target SMEs to collect the data was 256 but the researchers can reach 244 SMEs owners to collect the data from different sectors. The sampling method for this paper is convenience sampling. The SMEs that use digital marketing are targeted to reach the intended data. The questionnaire will be used to collect the primary data from SMEs all over the country. The data collection of the research will follow both the primary and secondary methods. This report in this regard is an inductive research approach to be conducted. This paper in this regard comes up with the achievement of the set objectives at the end. The data collection process, the types of data that will be collected, the research approach, strategies and many other important factors are discussed in this part of the research paper. The research methodology is one of the crucial parts of any research. The customer relationship, brand promotion and the growth of the sales will be analysed to show how they are influenced by digital marketing in the SMEs in Bangladesh. To come up with these specific objectives, there are some board objectives set. Investigating the influence of online marketing on SME start-ups in the context of Bangladesh is the key specific objective of the research. It plays vital role to develop customer awareness, customer conversion, retention and promotion of the business. In this article, the researcher tried to manifest the controversial practices of the ARAA through the observation methods of research which is aimed to divulge the conspicuous sections of ARAA, those sections can be treated as the bottleneck to the industrial progress of Bangladesh.Įxecutive Summary Online marketing that is crucial part of the SME start-ups sectors. Axiomatically our economy depends upon import-oriented goods and most of the organizations apply the monopoly product in the market. Thus entrepreneurs are not willing to break through an idea. Entrepreneurial risk is a common phenomenon over the life cycle of an industry. As a consequence, large, medium and small industries are on the edge of the extinction for the practicing of ARAA which affects the overall development of our economy.
In the ARAA, the researchers are intended to show some second-rated and inauspicious sections which are conducted barriers to continuing industrial expansion. The judgment of the aforementioned statement is the prime message of the research.
Artha Rin Adalat Ain (ARAA) of 1990 which was amended in 1997, 2003, 20 in Bangladesh, treats the industrial entrepreneurs of the private sector as like as slaves of a primitive age.
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